About
I’m Sandy Riley, a graphic designer with more than 30 years of experience in print and digital design. A graduate of Moore College of Art and Design in Philadelphia, I spent much of my career in the advertising agency world, working with business-to-business, community and healthcare clients.
Services
Print Design
For the past 30 years I’ve worked as an ad agency art director and have a broad understanding of print design. From concept through print production to polished and professional finished product, I can handle your print projects while you handle your business.
Digital Design
My digital projects include social media graphics, digital ads and blog content. Tailored to fit different audiences and platforms, I design engaging ads and posts that reach and engage potential customers.
Website Design
I have designed and produced front-end content for websites programmed by back-end developers. I have also designed and produced small responsive sites for customers who are new to having their own site—providing updates, SEO and accessibility.
Branding
At its core, branding consists of your business name and logo, visual identity design, mission, values, and tone of voice. A well-designed logo used consistently across your brand over time builds familiarity and trust and communicates a brand's mission and values and is crucial for standing out in a competitive market.
Advertising
From B2B industry publications to newspaper, magazine, and digital campaigns, I’ve created impactful ads that connect with the right audience and deliver immediate results—driving both business growth and brand recognition.
Social Media
I create simple, timely social media posts for small businesses to help them communicate with new audiences in an affordable and effective way.
The experience behind the design.
Choosing a designer is about more than finding someone who can make things look good. You need someone who understands your business, listens carefully, thinks strategically, and can turn ideas into clear, effective visual communication.
If you're considering working with a designer, here are six qualities worth looking for:
- Professional, persuasive visual communication — creating design that builds credibility, communicates clearly, captures attention, and encourages people to act.
- End-to-end ownership and problem-solving— taking a project from concept to completion, making informed decisions, solving problems, anticipating needs, and keeping things moving without constant direction.
- Consistent brand execution — creating a cohesive visual identity across every communication, building recognition, professionalism, and trust.
- Commercial print expertise — you need someone who understands the technical demands of commercial printing and delivers accurate, production-ready files that print as intended.
- Exceptional attention to detail and quality
— catching details others may miss—from typography, spacing, color, and image quality to copy, specifications, consistency, and production requirements.
- User experience and conversion expertise — creating websites that are intuitive, responsive, and designed around the customer. Clear navigation, content, calls-to-action, SEO-conscious design, efficient loading, accessibility, and thorough testing all contribute to a website that not only looks good, but works.
Ultimately, choosing a designer means choosing someone you can trust with how your business is represented. Creativity matters, but so do experience, reliability, technical knowledge, attention to detail, and the ability to understand the bigger picture. That's the kind of relationship I strive to build with my clients.
Whether you need print materials, a website, branding, advertising, or digital design, I bring more than three decades of experience to every project. My goal is simple: to create thoughtful, effective design that communicates who you are, connects with your audience, and helps your business get noticed.